Optimal Nutrition


From custom-formulated rations to managing risk to input financing, the Mid-West Fertilizer feed division is here to help. Whether you have a handful of animals or a large feedyard, you’ll find our full-service approach will benefit your animals and your operation.


Manufacturing technology leads the way

At Mid-West Fertilizer, we utilize today’s latest technology to provide optimal nutrition for your animals through the products we deliver.

For example, Intake Modifying Technology® found in Purina Accuration® cattle supplements, affects how the animal eats and digests. We’ve found in our own feed trials an improved rate of gain and feed conversion that gets animals to market weight much faster than they could otherwise. 

The technology encourages cattle to eat supplement multiple times per day rather than consuming it all in one meal. Cattle will eat a snack-sized meal of supplement, go eat forages, and return later for another meal of supplement, repetitively. 

The goal is to provide continuous nutrition to a cow’s rumen microbiome, which feed the cow. With a snack-eating approach, rumen microbiome populations thrive because they get adequate levels of protein, energy and minerals throughout the day. Snack-eating also helps stabilize pH in the rumen. A healthy Commercial Feed Purina rumen microbiome at a stable pH creates efficiency and translates to better use of your greatest resource — your forage.

 Purina Accuration® cattle supplements with Intake Modifying Technology® can also be used for better grazing distribution in pastures. You can move the supplements to underused areas of pasture to encourage better forage use. Additionally, these self-fed cattle supplements help reduce delivery costs (labor, vehicle depreciation, etc.) compared to daily delivery of hand-fed supplements.

Optimal Minerals

Formulated by a PhD nutritionist, our Optimal 7 mineral product includes macro minerals and the bioavailable trace minerals found in Availa®4 from Zinpro. We’ll help you build a year-round mineral program tailored to match your local grazing and feeding conditions with the nutrient needs of your herd.

Our mineral products:

  • Can be fed as a year round supplement
  • Contain magnesium
  • Are formulated for local grass conditions and crop residue
  • Can be fed with ethanol by-products • Have medicated options available

Livestock performance and productivity

Livestock operations have unique goals and needs, and we work with you to design a nutrition program that gives you the best chance for success. We focus on delivering top-notch nutrition programs, great customer service and the best quality products. Our specialists understand how important performance is to your livestock operation.


  • Cow/calf
  • Backgrounders
  • Finisher


  • Farrow to finish


  • Lactation
  • Gestation
  • Heifer development
  • Dairy beef

Purina Connection

Mid-West Fertilizer partners with Purina Animal Nutrition to offer quality feeds and ingredients, professional help and guidance to our customers. Purina is committed to helping animals reach their full potential and offers animal nutrition and supplements for horses, cattle, dairy, backyard poultry, swine, goats and more

  • Accuration Technology
  • Wind & Rain Minerals
  • Lick tubs (225 lbs)
  • Receiving chows


Bringing you insights and opportunities

We often hold educational meetings to bring you the latest information related to feed and your animals. These include:

  • Spring minerals
  • Equine
  • Beef information
  • Show

Watch this site for details on dates and locations or reach out to us for more information.


Protecting your investment

Mid-West Fertilizer offers the Livestock Risk Protection Insurance Plan for Fed Cattle (LRP-Fed Cattle) to insure you against declining market prices. We offer a variety of coverage levels and insurance periods that correspond with the time your market-weight cattle would normally be sold. 

Please contact us for more details on LRP insurance to determine whether it’s right for your operation.

Feed financing made easy

We offer financing lines from two lenders for your livestock operation. 

  • John Deere Finance – For any Purina purchases, John Deere provides low-interest loans. 
  • CFA – For in-house purchases, CFA is our go-to lender.

Please contact us for more information on our financing options.


Help your animals thrive

From man’s best friend to blue-ribbon award winners, we carry products that we’ve found deliver the highest-quality nutrition for animal health and vitality.


Pet (dog/cat)

  • Purina – Red Flannel and
    Exclusive pet food
  • Diamond – Full line
  • Value Pac – Full line



  • Mare/foal
  • Performance
  • Senior


Goat & Sheep



  • Starter/grower
  • Layer
  • Broiler
  • Specialty



  • Beef
  • Sheep
  • Goat
  • Supplements

Feed Locations

123 W Main, P.O. Box 497
Drexel, MO 64742

172 S Brown St, P.O. Box 37
Harwood, MO 64750

506 West Lincoln Road
Iola, KS 66749

154 S Main, P.O. Box 154
Metz, MO 64765

312 N Old Hwy 71
Sheldon, MO 64784